For brands
The customer chooses. The product takes shape.
Finishes, colours and options are applied to the 3D model in real time, and with augmented reality the configured product enters the customer's room, in the browser and without an app. Every combination stays within the rules of your collection.
3D model · finishes and colours applied in real time
What it does
The customer explores the collection in 3D. The brand's rules guide every choice.
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A clearer choice for the customer
Finishes, colours and options are applied to the model in real time. The customer sees the product take shape while choosing.
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The product in their own space
With augmented reality, in the browser and without installing an app, the customer sees the configured product in their own room and judges proportions and pairings.
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Collection consistency under control
Allowed combinations, incompatibilities and variants are governed by configurable rules. Freedom of choice stays within the brand's constraints.
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A catalogue your team can update
Products, materials, colours and images are updated from the Studio with a CSV or XLSX file, from a template designed for your sector.
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Ready for the markets that matter
One site and up to two markets or languages: enough to bring the collection online and take the first step abroad.
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A platform managed by Showefy
Hosting, daily backups, security and updates are included. Support via portal and email, with a 99.5% SLA during business hours.
Every configuration becomes a clear, visible starting point for the relationship with your showrooms and sales channels.
Not just furniture
An armchair. A ski boot. The same platform.
Express was born in furniture, where finishes are the product. But the mechanics are the same for every configurable collection: parts, materials, colours and rules.
The armchair
Upholstery, base, stitching: the customer changes the fabric and sees it immediately, then brings it into their own room in augmented reality to judge proportions and pairings.
The ski boot
Shell, cuff, buckles, colours: the brand decides which combinations are allowed, and the customer builds their version within those rules. Seasonal collections are managed from the Studio, in the catalogue.
If your product can be configured, Express brings it online.
How you go live
Three steps, with quality under control.
Environment activation
Showefy delivers the environment with access, roles and a starter template. From this moment the tools are ready to use.
Collection setup
The certified partner uploads catalogue, finishes, models, textures* and rules, then checks the configuration against the quality checklist.
Certified publication
Publication happens once the checklist is passed, signed off by the certified partner.
* 3D models and textures are supplied by you or produced by the certified partner: like the setup, modelling is a separately quoted service and is not part of the subscription.
How to choose
Two packages for your collection. And the path to take if you need more.
To bring the collection online in 3D, with augmented reality, product rules and in-house management from the Studio.
- 3D configurator
- Augmented reality, in the browser
- Product rules
- Studio, CSV or XLSX import
- 2 production releases per year
To add generated settings, several products arranged in the same space and prices taken from your price list.
- Everything in the Express package
- AI Studio Express
- Plann3r Express
- Visible prices, from your price list
- AI credits, pay per use
- 3 production releases per year
The tailor-made line. The right path when the project goes beyond the requirements of Express.
- More than 250 SKUs
- Several brands or sites
- Online sales, payments and commercial documents
- Real-time ERP or PIM
- Custom interfaces, 99.9% SLA
Do you manufacture made to measure, for example wallpaper or custom wardrobes governed by production rules? The dedicated path is Showefy MTM (Italian page).
If the answer is no, the right package is Showefy Express. Express Plus does not widen the scope: catalogue, brand, markets and augmented reality stay the same. It adds three tools, and you take it only if you really need them.
Express Plus only
AI generates the settings. You compose the space.

AI Studio Express
It lives inside the configurator, on the product just configured. Nobody changes tool and nobody has to learn anything new.
AI Studio Express uses the technology of Showefy AI.

Plann3r Express
Several products in the same space, arranged and seen in three dimensions. It is not a technical drawing: it is the room, with real materials and lighting.
Augmented reality is included in both packages and shows one product in the end customer's room. The Plann3r arranges several in the same space: two different needs. If you need the Plann3r, the right package is Express Plus.
Frequently asked questions
The quick answers.
Is Express only for furniture?
No. Express was born in furniture but brings any configurable product online: an armchair with fabrics and bases, or a ski boot with shell, cuff, buckles and colours. In both cases the brand's rules govern which combinations are allowed.
Who updates the catalogue after launch?
Your team, from the Studio: products, materials, colours and images are updated with a CSV or XLSX file, with no development.
Does augmented reality need an app?
No. Augmented reality works in the browser, with nothing to install. The customer sees the configured product in their own room, and it is included in both packages.
What does Express Plus add?
Three tools: AI Studio Express, which generates a photorealistic setting for the product just configured; Plann3r Express, which arranges several products in the same space in three dimensions; and prices visible to the end customer, taken from your price list. Catalogue, brand, markets and augmented reality stay the same.
What if the project is bigger than Express?
More than 250 SKUs, several brands or sites, online sales, payments and commercial documents, or real-time ERP or PIM: in these cases the right path is Showefy Premium, the tailor-made line.
Tell us what you want to bring online: we look together at the catalogue, the finishes and the 3D models you already have, and tell you what is needed to publish and how long it takes. Hosting, backups, security and updates are included in the subscription, with a 99.5% service level during business hours.